Reflections Brochure

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A new product catalogue for the Reflections range of picture coffins, offering a selection of existing designs and instructions on how the consumer can personalise the artwork.

 

Client
Request
Outcome

J C Atkinson are the UK’s unrivalled manufacturer and distributor of environ- mentally friendly coffins and caskets, and help promote ‘Greener Funerals’ through innovation and product development. They were voted Sunday Times ‘Best Green Company of 2008.’
Update and re-align the existing Reflections product catalogue to be more consumer facing. Special emphasis should fall on the bespoke design service on offer, and must be supported through point of sale material.
A pared down selection of Reflections coffins were presented in a ‘cleaner,’ manageable sized document. A sympathetic narrative was injected at regular intervals to highlight possible considerations and suggest starting points for a more personalised service.

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