JC Atkinson Press Ads

adsmontage

Creation and delivery of a series press adverts focusing on key company messages. Presented in a monthly cycle in a number of trade publications.

 

Client
Request
Outcome

J C Atkinson are the UK’s unrivalled manufacturer and distributor of environmentally friendly coffins and caskets, and help promote ‘Greener Funerals’ through innovation and product development. They were voted Sunday Times ‘Best Green Company of 2008.’
To work alongside the current market manager and generate a B2B advertising campaign. Making full use of the funeral trade press, J C Atkinson wanted to highlight a series of new products and services, while presenting the company as a market leader.
A series of formatted ads were developed, focusing on the key aspects of the business that set it apart from its’ competitors. While the imagery changed with each advert, a distinctive layout was employed to keep a sense of continuity. The adverts were run across multiple publications on rotation, maximising their coverage.



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