A B2C product brochure for the Guardian collection of funeral caskets.
J C Atkinson are the UK's unrivalled manufacturer and distributor of environmentally friendly coffins and caskets. Located in the north east of England, they are one of the largest suppliers of funeral trade in the U.K.
Having previously created the main B2B catalogue, J C Atkinson approached Symian Creative to design a series of smaller B2C brochures, showcasing the best stock from each of the different product lines.
A standardised format, layout and styling was employed to create a cohesive look across the different product catalogues. A more customer orientated focus was achieved through a sensitive approach to the use of language and employing 'softer' product descriptions. The Guardian brochure utilised a more masculine colour scheme and imagery to reflect the target market associated with the casket range.