Greener Goodbyes Brochure

Development of the ‘Greener Goodbyes’ funeral plan product brochure, that clearly communicates the options and benefits to a consumer market.

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Client
Request
Outcome

J C Atkinson & Son, with Forester.

Forester is a London based consultancy that helps clients across the commercial and non-profit sectors to create powerful communications that inspire positive social change.

To communicate a unified ‘green’ funeral plan; offering an environmentally friendly coffin from J C Atkinson, tree replanting in collaboration with Trees2MyDoor, and carbon offsetting and community project funding through Groundworks’ Green Doctor initiative.
Having assisted in the development of the logo and branding identity, we generated a Greener Goodbyes product brochure, clearly identifying the key points and options on offer. We provided additional support with launch packs, company inserts and press advertising.

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