A flexible B2C product brochure for the Country Range collection of alternative coffins.
J C Atkinson are the UK's unrivalled manufacturer and distributor of environmentally friendly coffins and caskets. Located in the north east of England, they are one of the largest suppliers of funeral trade in the U.K.
Having previously created the main B2B catalogue, J C Atkinson approached Symian Creative to design a series of smaller B2C brochures, showcasing the best stock from each of the different product lines.
A standardised format, layout and styling was employed to create a cohesive look across the different product catalogues. A more customer orientated focus was achieved through a sensitive approach to the use of language and employing 'softer' product descriptions. With a broad range of products, the client wanted a flexiblity to the brochure that allowed it to be tailored to individual customers. The cover was designed as a folder, with a series of swappable inserts that reflected the different sub brands.